A trailer's function is to promote an upcoming film; this will often be done through highlights the main factors of the story as well as keeping the audience 'hungry for more' so that there is a promise of box office success. The opening of the trailer is to set the scene and ultimately draw the audience in; it is vital for the film industry to achieve consumer interest with trailers as these are the most important promotional tool of marketing a film. However, trailers have been criticised in the past for giving away too much of the story which only disadvantages themselves as they may lose out of capital.
I currently have two ideas for my film trailer. The first one being a thriller: the trailer will begin with the connotations of a thriller through soundtrack and lighting. The concept will quickly change to a party with drinks, laughter and joking which easily challenges the conventions of a thriller/horror film. In order to establish the protagonist, the party scene is used to convey them as the main character as well as the roles and relationships of characters and mise-en-scene. This story line is then suddenly disrupted by a loud noise signifying an explosion. This is when the trailer develops and the more of the story is offered to the audience.
