Prom Night

Front Cover Development

Fonts

For my film magazine, I needed to decide on the name and I ended up with three left - Realm, Matter and Notice. When I asked my focus group what they thought 3 out of the 4 said Realm was best. Harriet said 'Notice' sounded silly as it seemed as though you were asking for attention too much. Poppy thought 'Realm' was the best as it is rather unique and the meaning of the word is good. Holly said that 'Matter' would sound more like a science magazine.

Once Realm was decided on as my film magazine name, I wanted to ensure that the font I chose went well with the magazine as well as the name. I ask my focus group to number the five below fonts 1-5 in order of preference (1 being the favourite and 5 the least favourite). Although this is the order of preference according to my focus group, I am still undecided on my font.

Poster Development

Trailer Inspiration

The two above films were my inspiration for my trailer as they both provide a documentary style horror that mine film ultimately supplies to the audience too.

Poster Inspiration

These posters are my main inspiration for my poster for the film as I want every form of the film's marketing to coincide with one another. For example, the element of the trailer where the only thing we see is the girl is what I want with the same lighting for my poster. The contrast, lighting and colouring for the poster will be key when I'm developing it.

Untraceable Website

This is the initial home page you are brought to for the film 'Untraceable'. The film is based on a website that the more the public watch, the faster the people in the videos on the website are killed. By making the website seem so realistic, it is bringing fantasy and reality closer together. Horror films are most importantly trying to draw fear out of their audience; this is the reaction producers are looking for. The fear of horror is usually stemmed from the realism of the film; if a film is too far fetched it may become less scary to the audience.

The Eye Poster Analysis

The simpleness of the poster makes this very effective. It is a common convention of horror promotional poster to be very simple with the attention only on one or two focal images. Here, for example, it is the hand and the eye. The hand coming out of the eye plays on the human fear and squeamish feeling that may come with eyes. Ommetaphobia is the fear of eyes so this is what the poster taps into.

Footage

I have now filmed my footage which only takes up a small percentage of the trailer. Speech is used in my trailer more instead. When editing the trailer, I'll be using iMovie.

Empire Magazine Analysis

This magazine would have also increased in sales due to sensationalism following Heath Ledger's death in the same month as the magazine's release.

Realism of Paranormal Activity

When looking at the film Paranormal Activity, this is so realistically filmed that more fear and suspense is added to the film due to the verisimilitude created. It is entirely filmed with a hand held camera and the added fear comes from the fact that audience will find it could be realistic in their own homes. The clip that follows the link is the most poignant and talked about part of the film.

Pitch in 25 words

Horror trailer about a girl who's gone missing using the documentary style of 'The Blair Witch Project' with the events leading up to the abduction

History of Horrors

Really good programme on the history of horror

Focus Group

NAME: Lily Usher

AGE: 17

SUBJECTS: Media, Art, Photography, English Language

FAVOURITE MUSIC: Mainstream, Official Chart

FAVOURITE GENRE: Rom Com

FAVOURITE FILM: Twilight

NAME: Harriet Abercrombie-Smith

AGE:18

SUBJECTS: Media, Sociology, Economics and Business Studies

FAVOURITE MUSIC: Eminem, Plan B, Pixie Lott

FAVOURITE GENRE: Horror

FAVOURITE FILM: House of 1000 Corpses

NAME: Poppy Adams

AGE: 18

SUBJECTS: Media, Art, Photography

FAVOURITE MUSIC: Florence and the Machine

FAVOURITE GENRE: Horror, Black and Whites

FAVOURITE FILM: Some Like It Hot
NAME: Holly Dibden

AGE: 17

SUBJECTS: Media, Photography, Product Design, Sociology

FAVOURITE MUSIC: Paramore, Katy Perry

FAVOURITE GENRE: Horror, Thriller

FAVOURITE FILM: Wolf Creek

Distribution of a trailer

Trailers are commonly produced around the same time as the film is being edited. It is important that the release of a trailer is timed accurately; it needs to be shown in enough time to generate excitement about a film's release. 'Teaser' trailers will be released at the beginning of the marketing campaign which are often seen first online on the websites that accompany their release. Below are the posters for the films 'Spiderman' and 'X-Men Origins: Wolverine'; both the teaser poster and the official poster. Th

e common features of a 'teaser' poster includes one photograph and the date, while the official one includes much more information:Title

• More photographic evidence (e.g. more actors)
• Credit block
• Website
• Actors
• Film Studio
  
  

Marketing Campaign of a Film

What is a marketing campaign and why is it needed?

A film's marketing campaign is the different ways the film's 'message' is presented to potential audiences. Film making is very expensive and it is crucial that the film's taking at the box office cover the costs of production and pay investors. The marketing campaign lays a vital role to inform potential audiences and encourage them to see the film at the cinema. A film only has a short space of time to become a 'box-office hit' (for example, the first weekend of exhibition) so it is important that the marketing campaign makes audiences aware and intrigued so that they go and see the film. Distributors are keen for their films to be as successful as possible so they strive to create a marketing campaign that raises awareness of the film and arouses interest. This way those who invested in the film stand the best chance of making a profit on it.

Through my research, I found I really liked Cloverfield's trailer and continued to research the film's marketing campaign. They used FaceBook as part of their marketing campaign, part of the brief includes a homepage for a film and in my research I found that most

films not only has a homepage and website as part of a viral marketing campaign but a FaceBook page too; both of which are examples of above and below the line marketing technique.

What factors make you want to go and see a film? How do you decide which films to see?

Whether or not the trailer is intriguing enough and whether it has been marketing and advertised a lot. The genre and actors also help me decide whether to go and see a film or not. Genre is important in film marketing because the decision we make to see a film is partly dependent on whether we enjoyed other films of a similar genre. In terms of genre, we can see exactly what is meant by the posters below.

What do you think the major elements of a film marketing campaign - the different ways in which the film's 'message' is presented to potential audiences?
Throughout all the major elements of marketing, the USP of a film will be clear and obvious in all forms. The major elements of a marketing campaign may be:

• Merchandise (T-Shirts, bags, McDonalds Happy Meal gifts)
• Website (including the trailer, game and links to social networking sites like FaceBook)
• Print (billboards, bus stops, buses, magazines, film magazine reviews)
• Trailers (full-length shown before feature films in the cinemas, teaser trailers on television)

Another element of a film's marketing campaign is interviews, these are similar to film magazine reviews. However, these will cost money to the distributor whilst reviews are free and give the film added publicity. To movie buffs, interviews with the directors and see clips of 'the making of' the film will be highly interesting and these will usually be the elements put into the special features on the DVD. However, for other audiences, interviews with famous film stars and celebrities will be much more appealing. Below is an interview for Cloverfield (with the director and 'the making of' shoots) as well as an interview with Julia Roberts publicising her new film 'Eat Pray Love'.

Trailers PowerPoint

Trailers

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Aims and Context

A trailer's function is to promote an upcoming film; this will often be done through highlights the main factors of the story as well as keeping the audience 'hungry for more' so that there is a promise of box office success. The opening of the trailer is to set the scene and ultimately draw the audience in; it is vital for the film industry to achieve consumer interest with trailers as these are the most important promotional tool of marketing a film. However, trailers have been criticised in the past for giving away too much of the story which only disadvantages themselves as they may lose out of capital.

I currently have two ideas for my film trailer. The first one being a thriller: the trailer will begin with the connotations of a thriller through soundtrack and lighting. The concept will quickly change to a party with drinks, laughter and joking which easily challenges the conventions of a thriller/horror film. In order to establish the protagonist, the party scene is used to convey them as the main character as well as the roles and relationships of characters and mise-en-scene. This story line is then suddenly disrupted by a loud noise signifying an explosion. This is when the trailer develops and the more of the story is offered to the audience.